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Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.
Thehealthfinder was used with other leading fitness sites for a product launch, changes in shoe technology and for specific products. This was display and advertorial.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.