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This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.