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Working with our ad agency, Nike and Nike+ used various display campaigns for targeted products as well as brand awareness. Initiatves always get a strong response.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.