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Thehealthfinder was used with other leading fitness sites for a product launch, changes in shoe technology and for specific products. This was display and advertorial.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.