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This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.