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Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
The official Olympic games equipment supplier, Technogym chose to run a number of equipment campaigns via email and advertorial, both getting above average clickthrough rates.
Thehealthfinder was used with other leading fitness sites for a product launch, changes in shoe technology and for specific products. This was display and advertorial.