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Using Display and Directory Ads, thehealthfinder generates over 3% clickthrough rates for their health club campaigns. Working with us for over 5 years and counting.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.