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Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.