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Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Life assurance provider AXA ran successful camapigns across our key sites. The display campaign performed particularly well with high (c.2%) clickthrough rates.
Working with our ad agency, Nike and Nike+ used various display campaigns for targeted products as well as brand awareness. Initiatves always get a strong response.