This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.
Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Using Display and Directory Ads, thehealthfinder generates over 3% clickthrough rates for their health club campaigns. Working with us for over 5 years and counting.