Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Their 4th year with thehealthfinder, this year they have run a varied camapign including eshots, advertorial, display and our directory, maximising all avenues.