Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Display and directory based advertising across the UK promoting their growing health club chain. Coupled with some good creative, clickthroughs reached 4% on specific campaigns.