Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Seasonal campaigns run through a number of our sites. Highly successful delivering good volume, high clickthrough rate traffic targeting weight loss and slimming.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.