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Display and directory based advertising across the UK promoting their growing health club chain. Coupled with some good creative, clickthroughs reached 4% on specific campaigns.
Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.