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Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Advertise via an interactive diet profile in relevant sections and sites. A great tool for engaging with end-users and conversion rates to their 'sign-up' membership channel.