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Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Display and directory based advertising across the UK promoting their growing health club chain. Coupled with some good creative, clickthroughs reached 4% on specific campaigns.
Life assurance provider AXA ran successful camapigns across our key sites. The display campaign performed particularly well with high (c.2%) clickthrough rates.