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Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.
Life assurance provider AXA ran successful camapigns across our key sites. The display campaign performed particularly well with high (c.2%) clickthrough rates.