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Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Advertise via an interactive diet profile in relevant sections and sites. A great tool for engaging with end-users and conversion rates to their 'sign-up' membership channel.