Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Their 4th year with thehealthfinder, this year they have run a varied camapign including eshots, advertorial, display and our directory, maximising all avenues.
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