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With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Their 4th year with thehealthfinder, this year they have run a varied camapign including eshots, advertorial, display and our directory, maximising all avenues.