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Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Our network delivered cost-effective PT recruitment through our site SpaandLeisureJobs.co.uk. In addition, advertorial and course promotion was extremely cost-effective.