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This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.
Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Life assurance provider AXA ran successful camapigns across our key sites. The display campaign performed particularly well with high (c.2%) clickthrough rates.