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The official Olympic games equipment supplier, Technogym chose to run a number of equipment campaigns via email and advertorial, both getting above average clickthrough rates.
Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.