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With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Seasonal campaigns run through a number of our sites. Highly successful delivering good volume, high clickthrough rate traffic targeting weight loss and slimming.
Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.