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This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.
Seasonal campaigns run through a number of our sites. Highly successful delivering good volume, high clickthrough rate traffic targeting weight loss and slimming.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.