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Working with our ad agency, Nike and Nike+ used various display campaigns for targeted products as well as brand awareness. Initiatves always get a strong response.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.