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Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Our network delivered cost-effective PT recruitment through our site SpaandLeisureJobs.co.uk. In addition, advertorial and course promotion was extremely cost-effective.