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With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Life assurance provider AXA ran successful camapigns across our key sites. The display campaign performed particularly well with high (c.2%) clickthrough rates.