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With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
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