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Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.
Working with our ad agency, Nike and Nike+ used various display campaigns for targeted products as well as brand awareness. Initiatves always get a strong response.