With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
This was a display campaign that was targetting "over 50's" to experience Mercedes products. This perfomed well and has since rebooked on a number of occasions.