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The official Olympic games equipment supplier, Technogym chose to run a number of equipment campaigns via email and advertorial, both getting above average clickthrough rates.
Display and directory based advertising across the UK promoting their growing health club chain. Coupled with some good creative, clickthroughs reached 4% on specific campaigns.
Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.