Display and directory based advertising across the UK promoting their growing health club chain. Coupled with some good creative, clickthroughs reached 4% on specific campaigns.
Affiliate and 'minisite' format worked across our network using advertorial and display. ALso used a highly successful competition via our 250,000+ email audience.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.