Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Advertise via an interactive diet profile in relevant sections and sites. A great tool for engaging with end-users and conversion rates to their 'sign-up' membership channel.
Thehealthfinder was used with other leading fitness sites for a product launch, changes in shoe technology and for specific products. This was display and advertorial.