Historically, directory-based advertising targeting our strong health club traffic. Saw excellent open rates on newsletter insertion and clickthroughs from our recruitment sites.
The official Olympic games equipment supplier, Technogym chose to run a number of equipment campaigns via email and advertorial, both getting above average clickthrough rates.
Working with our ad agency, Nike and Nike+ used various display campaigns for targeted products as well as brand awareness. Initiatves always get a strong response.