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The official Olympic games equipment supplier, Technogym chose to run a number of equipment campaigns via email and advertorial, both getting above average clickthrough rates.
Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.
Similar in delivery to the Marine campaigns, the target was ABC1 males and our male orientated Netfit.co.uk audience ensured we get repeat bookings.